What is JamiiTrade?

A peer to peer learning and information exchange community for African entrepreneurs and SMEs that are looking to increasing cross-border trade on the continent and across the globe. It will be the go-to platform for all entrepreneurs looking to trade across borders – with up-to-date information on processes and procedures.

How will JamiiTrade work?

Simple: You sign up to be a member at no cost, and you will have access to the network and the information shared on the platform. You will be able to create a profile, connect to other SMEs across the continent, share your cross-border trade experience and learn from others going through similar journeys.

How much will it cost to make use of JamiiTrade?

During the pilot/beta phase, there won’t be any cost to use the JamiiTrade website or the information we share with the community.  Over time, we will add paid-for services that you can opt in for, depending on your business needs.

How will I, as an entrepreneur, benefit from JamiiTrade?

You will have:

  • greater understanding of cross-border trade
  • credible insights and information to help you build a resilient business
  • up-to-date technical and operational information, such a tariffs and documentation/requirements
  • access to a peer to peer community, at the touch of a button.
  • peer to peer learning and sharing of experiences
  • access to private sector organisations
  • information of markets across the continent

What languages will be offered on JamiiTrade?

We will pilot in English but aim to add more languages as we continue to roll it out.

What makes JamiiTrade different?

While information exists out there, it’s not curated in a way that addresses SMEs and MSMEs, and is not always easily understood or even accessible. JamiiTrade has one focus: SMEs and ensuring your success in cross-border trade – this will be your platform.


Here are shortcuts to some of the most common questions we are asked:

If you still can’t find what you are looking for, if you have questions about JamiiTrade and what we do, or you want to give us feedback - you can email us anytime.

General questions:


Media enquiries:


C/O Perch, 3rd Floor 37, Bath Avenue, Rosebank, Johannesburg


C/O AWJ Africa, Merchant Square, Riverside Drive, Nairobi

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