Today i had the privilege to visit one of the biggest produce plantation in Ha-Mugumo Itsani. During this visit, many farmers were either preparing land for the next crops to be planted, irrigating, putting fertilizers or harvesting. 

After interviewing some of these farmers, two things were raised that was in common from all their beliefs and culture. 

1. Supply of water is low based irrigating by taking turns which result in more than 20% of the produce not making it to the harvest stage.

2. Lack of knowledge in identitying the market place since they only focus on the operational part of the business.

This led me on the conclusion that farming is one thing and selling the produce is another