More sports companies are venturing into supporting businesses across Africa. NBA Africa has launched a startup accelerator programme in Africa that focuses on the African startup companies.

The NBA Africa Startup Accelerator will run by technology incubator ALX Ventures, that aims to support African tech entrepreneurs in sports and creative industries with mentorship and capital.

Early-stage startups in Africa that develop solutions in event management and ticketing, youth development, AI, and digital marketing in the sports and creative industries can apply by May 31 2024. 

Ten selected startups will receive mentorship from NBA Africa, ALX and other stakeholders, which will provide guidance focusing on product development, business growth and go-to-market strategy.