i am an individual who is on the journey of starting clothing line business, and i am deeply interested in knowing about Africa and being able to bring solutions to problems that we are facing Africans
I have good communication and numeracy skills, I am a firm believer in team work and I always practice team work with my colleagues at work. I am punctual I also take responsibility in finishing tasks assigned to me in the stipulated time frame. I take pride in ensuring that I work in a tidy (neat) environment. I am always looking for ways to have an positive impact towards people and those around me.
6 Marketing Tips on How to Reach More Clients Online
Every business needs strong marketing if it wants to reach more clients online, and that also goes for the healthcare industry. Any doctor who wants to connect with their patients, share valuable health information, and build a perfect reputation, needs to invest in a good marketing strategy. However, most doctors don’t have much knowledge about the digital world and marketing strategies, so they find it difficult to go online successfully. That’s why we’re here – in this article, we will give doctors six marketing tips on how to reach more clients online and become the most searched topic.
Create a Good Website
You can’t have a good online presence without having a website. Keep in mind that the website is usually the clients’ first contact with you, so it needs to leave a perfect impression. It must be user-friendly, informative, and presented in a professional manner. It also must be simple to navigate, mobile-friendly, and load quickly. Make sure to include important information like your services, qualifications, office hours, and contact info, and give your patients a simple system for scheduling an appointment.
In addition to these essentials, your website can be even better with a blog section where you can share helpful health tips, medical news, and updates about your practice. Regularly update your blog with high-quality, relevant material because it will improve your blog’s visibility in search engine results and attract more visitors to your site.
Use Local SEO
Local SEO is a perfect marketing tool to attract local patients to your practice. Using local SEO for doctors will make sure that the practice is highly visible in search engine results for local people searching for medical services near them. Start with the Google My Business page – make sure that all information there (location, contact info, working hours) is correct and up-to-date. Add local keywords in the title, meta description, and content of your website – it will rank you higher in local search results. Ask satisfied patients to leave reviews on Google, Yelp, or any other platform you can think of because reviews are also an important part of marketing and can attract many clients. Having perfect information and reviews across different platforms will boost your local SEO efforts.
Use Social Media
Use social media – Facebook, Instagram, TikTok, LinkedIn – because they are a great chance to connect and communicate with potential patients and build a strong online image. Make yourself a professional profile on each of these platforms and update it often with interesting, useful, and educational posts. Same as with your website, you can share health tips, practice updates, patient reviews, and sneak peeks into your daily operations. It’s also important to connect with your followers and present yourself as a trusted expert in your field – you can respond to their comments and join in relevant discussions, for example. Another low-cost marketing tip to reach a targeted audience and promote your services is to use social media advertising, such as Facebook Ads.
Consider Email Marketing
Using email marketing to stay in contact with current patients and reach out to potential ones is a perfect marketing tip. Build a strong email list that will allow you to directly communicate with your audience, sharing important updates, health tips, and promotional offers. Start by collecting email addresses from your website, social media, and personal, in-office visits. Once you do, start sending regular newsletters with informative and interesting content, such as articles covering common health issues, your practice’s updates, appointment reminders, and seasonal health concerns. You can even personalize emails to make them more interesting and related to the recipients. Email marketing is a great marketing tip because it will help you keep in touch with patients, which usually leads to them returning and recommending your practice to others.
Offer Telehealth Services
Telehealth has become extremely popular, thanks to the COVID-19 pandemic. If you offer telehealth services, you can reach more patients who might otherwise have difficulties visiting your practice (because of distance, mobility issues, or any other concerns). Try to promote your telehealth services on your website, and social media – wherever you can – and put a light on the convenience and accessibility they offer. Make sure that your telehealth platform is secure and easy to use, and give your patients a perfect experience. Offering telehealth services will not only attract more patients but will also show that you are committed to providing accessible and flexible care. This will improve your practice’s reputation and popularity.
Analyze Your Online Performance
If you want to improve your online marketing, you should constantly monitor and analyze your performance. For that, you can use different tools like Google Analytics, or any other tool that will help you monitor your website traffic, user actions, and the success of your marketing strategies. This is important because you will know which strategies are working well and which are not so you can change them. Create a list of clear goals for your online marketing – it could be higher website visits, more leads, or better patient engagement. Review your analytics data regularly to see if there are any trends, measure the success of your strategies, and change your strategies when needed. This step can keep you ahead of the competition and make sure you are communicating with potential patients effectively. Also, try to always stay in line with the latest trends and changes in digital marketing to improve your tactics and achieve better results over time.
As you already know (and we already mentioned), presenting yourself well on the Internet is a not-so-secret formula for success. Almost every person will go and Google the practice they think of visiting, so it’s important that you have a perfect online presence that will draw their attention. Create a good website, use local SEO, social media, and email marketing, offer telehealth services, and regularly analyze the data you get from these. These tips will help you create and keep a strong online presence, attract more clients, and improve patient care. Remember, communication is key, so communicating with your clients both online and offline will greatly help you.
I am a seasoned professional in business development with a decade of experience across various sectors, including FMCG, SMEs in manufacturing, events management, and mobile network providers. His career has been marked by the development and implementation of strategic initiatives that have significantly contributed to the growth and market share of companies in Rwanda.
My professional interests are particularly focused on expanding businesses within the entertainment industry and the tech field. This aligns with his passion for innovation and my drive is to explore new opportunities in dynamic and evolving markets.
Outside my professional life, I enjoy reading books, listening to music, swimming, and playing rugby.
Semakaleng Dhlamini is a co-founder of Tech Flow Afrika. She is currently working on a project for the Roger Federer Foundation - The School Readiness Initiative where she supports Grade R teachers in the North West Province to teach and guide Grade R learners to reach their true and full potential and be ready for Grade 1. She was a programme manager at COUNT Africa, a mathematics organization that seeks to improve learner performance in Maths through a broad range of strategies such as increased parental involvement in their children’s education, changing the negative perception towards mathematics and demonstrating that mathematics is part of the daily life activities of children and their families. She is passionate about helping mathematics teachers to teach using strategies that are relevant for the 4th IR. She was selected as one of the Young African Leaders in the Southern African countries to participate in the Education Change Makers Cohort and she was also selected out of 700 applicants to be a member of the Lincoln Mali Foundation: Young African Leaders. In the past 10 years, Semakaleng has helped more than 500 ECD, Foundation Phase, and Senior Phase teachers to solve challenges that learners face when learning mathematics. She has designed a mathematics resource manual that supports teachers in using relevant teaching resources per grade per topic as it plays a role in learners mastering and understanding mathematics. Semakaleng is also keen to help School Management teams to manage and lead teachers effectively in the delivery of the curriculum in their schools in the current times. In the past 5 years, she has assisted school management teams to manage and lead the curriculum effectively by using technical and adaptive tools. This has helped School Management Teams of 90 schools in the Free State Province to maximize the time they spend at school by leading teachers effectively.
Semakaleng’s mother was a teacher who helped her develop a love for teaching. Her mother helped her to understand why it is important for a teacher to teach effectively by helping learners link what they are learning in the classroom with what they do at home. At the age of 14, Semakaleng was already thinking about administrative tools that could minimise the process of marking learner scripts while maximising the time spent by a teacher to give individualised feedback to learners. She earned a degree in BSc Financial Mathematics at The University of The Free State where she tutored 1st to 3rd year students on different mathematics modules. Her skills were vastly utilised when she started monitoring and supporting mathematics teachers at the age of 22. She researched on the best methodologies to use in the classroom so that learners could not only master but see that mathematics is fun, interactive and is for everyone. She proceeded in her studies by completing her Postgraduate degree in Higher Education. Some of the courses that Semakaleng has completed are Robotics training on LEGO Mindstorms EV3, Facilitator Training in Information, Communication Technology in Education. She worked at Matthew Goniwe School of Leadership and Governance (MGSLG) where she was an e-Facilitator and change Management Training Coordinator, she trained teachers on how to use SMARTBOARDS for teaching and learning and supported FET teachers to use GEOGEBRA as a tool for plotting graphs to enhance understanding of the concepts FUNCTIONS and GRAPHS. She assisted School Management Teams to utilize SA-SAMS and Tiple D (Data Driven Districts) effectively. During her time with MGSLG, she learned to create Learning Management Systems such as Blackboard. She worked with 2Enable Enterprises to develop Foundation Phase curriculum support materials that will be broadcast on free-to-air television channels, including the DBE TV channel and on various online platforms. She has vast experience in checking the translations of Mathematics Grade 4 – 6 materials from English to seSotho, Sepedi and seTswana are accurate and convey the intended meaning of the original. With the vast experience I have, I believe that I am the best candidate for the position of Manager of Special Projects and Partnerships.
UNVEILING THE DYNAMIC LANDSCAPE OF MARKETING IN AFRICA: STRATEGIES FOR SUCCESS
Marketing strategies and campaigns need to be targeted to an audience, and marketers need to know how to target African audiences.
Africa presents a myriad of cultures, economies, and ambitions, offering a rich tapestry for marketers to explore. In this varied terrain, grasping local intricacies and consumer behaviours is crucial for devising fruitful marketing plans. Here, we explore the essence of marketing within the African context, shedding light on pivotal strategies that can propel success for marketing agencies rooted in Africa.
Brave Commerce: Shifting Into the Intelligent Commerce Era
66% of web traffic comes from social, plus more commerce trends
By Rachel Tipograph & Sarah Hofstetter
Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.
Over the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Tipograph as the founder and CEO of consumer analytics firm MikMak, and Sarah as president of ecommerce intelligence firm Profitero.
This episode, recorded on stage at the recent Brave Commerce Live event in New York, features the professional wisdom these two industry leaders bring to their work every day.
Tipograph launched MikMak with the strong belief that the boom in DTC did not signal the end of retail, but instead the need for enterprise brands to connect more directly with their consumers. As many challenger brands have moved into stores, their legacy competitors feel an even greater need to show up where their customers are spending time, and convert them effectively.
Related video
Commerceweek | Unveiling Scalable Branded Recommerce Solutions
0 seconds of 19 minutes, 34 secondsVolume 0%
MikMak creates shoppable experiences that put brands in the driver’s seat with consumers. In turn, MikMak provides the data needed for these brands to make smarter marketing decisions. Additionally, this data strengthens brands positioning with the 7,000+ retailers in MikMak’s network.
After a year that included two major acquisitions and several new partnerships, MikMak is better positioned than ever to empower the world’s brands to grow commerce-first, and to succeed in the emerging era of intelligent commerce.
Hofstetter’s Profitero is a leading global commerce acceleration company offering a flexible suite of intelligence-driven solutions for brands to grow profitably. Their integrated digital shelf analytics, shelf-intelligent activation and advisory services empower brands to optimize product availability, discoverability and maximize conversions across 1,200+ retailers in 70 countries.
Profitero has been recognized as the No. 1 Digital Shelf Provider by Digital Commerce Global, deemed a customer favorite on G2, and identified as an integral part of Publicis Groupe’s recognition as a commerce leader in the Forrester Wave.
After introducing their companies, the hosts shift the discussion to the trends they are seeing in commerce and the broader market, including:
● The consumer is more digitally connected than ever before—8 in 10 retail purchases are influenced by digital touchpoints (Profitero).
● 66% of traffic (as measured by MikMak) comes from social, and the majority of that is from Meta.
● Amazon is losing against Walmart when it comes to grocery—50% decline in Amazon grocery traffic in the past 90 days (MikMak).
● There is a clear trend of shrinking basket size (MikMak), but profitability remains a priority with brands reporting a 116% increase in a dedicated focus on pricing and promotions (Profitero).
The market is different. To succeed in the era of intelligent commerce requires brands to beat the market where it is today. You’ve got the information and collaborative partnerships will help you understand what to do with it. Stay tuned for future episodes from Brave Commerce Live featuring the superstars of commerce.
As a Junior SharePoint Developer with a keen interest in both technology and agriculture, I've embarked on a new venture in the realm of sustainable farming. Recently, I've planted Moringa trees and ventured into the production of Moringa powder and Moringa hair oil. This endeavor merges my passion for innovative technologies with my commitment to promoting eco-friendly practices and wellness through natural products.