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6 Marketing Tips on How to Reach More Clients Online

Marketing

Every business needs strong marketing if it wants to reach more clients online, and that also goes for the healthcare industry. Any doctor who wants to connect with their patients, share valuable health information, and build a perfect reputation, needs to invest in a good marketing strategy. However, most doctors don’t have much knowledge about the digital world and marketing strategies, so they find it difficult to go online successfully. That’s why we’re here – in this article, we will give doctors six marketing tips on how to reach more clients online and become the most searched topic.

Create a Good Website

You can’t have a good online presence without having a website. Keep in mind that the website is usually the clients’ first contact with you, so it needs to leave a perfect impression. It must be user-friendly, informative, and presented in a professional manner. It also must be simple to navigate, mobile-friendly, and load quickly. Make sure to include important information like your services, qualifications, office hours, and contact info, and give your patients a simple system for scheduling an appointment.

In addition to these essentials, your website can be even better with a blog section where you can share helpful health tips, medical news, and updates about your practice. Regularly update your blog with high-quality, relevant material because it will improve your blog’s visibility in search engine results and attract more visitors to your site.

Use Local SEO

Local SEO is a perfect marketing tool to attract local patients to your practice. Using local SEO for doctors will make sure that the practice is highly visible in search engine results for local people searching for medical services near them. Start with the Google My Business page – make sure that all information there (location, contact info, working hours) is correct and up-to-date. Add local keywords in the title, meta description, and content of your website – it will rank you higher in local search results. Ask satisfied patients to leave reviews on Google, Yelp, or any other platform you can think of because reviews are also an important part of marketing and can attract many clients. Having perfect information and reviews across different platforms will boost your local SEO efforts.


Use Social Media

Use social media – Facebook, Instagram, TikTok, LinkedIn – because they are a great chance to connect and communicate with potential patients and build a strong online image. Make yourself a professional profile on each of these platforms and update it often with interesting, useful, and educational posts. Same as with your website, you can share health tips, practice updates, patient reviews, and sneak peeks into your daily operations. It’s also important to connect with your followers and present yourself as a trusted expert in your field – you can respond to their comments and join in relevant discussions, for example. Another low-cost marketing tip to reach a targeted audience and promote your services is to use social media advertising, such as Facebook Ads.

Consider Email Marketing

Using email marketing to stay in contact with current patients and reach out to potential ones is a perfect marketing tip. Build a strong email list that will allow you to directly communicate with your audience, sharing important updates, health tips, and promotional offers. Start by collecting email addresses from your website, social media, and personal, in-office visits. Once you do, start sending regular newsletters with informative and interesting content, such as articles covering common health issues, your practice’s updates, appointment reminders, and seasonal health concerns. You can even personalize emails to make them more interesting and related to the recipients. Email marketing is a great marketing tip because it will help you keep in touch with patients, which usually leads to them returning and recommending your practice to others.

Marketing

Offer Telehealth Services

Telehealth has become extremely popular, thanks to the COVID-19 pandemic. If you offer telehealth services, you can reach more patients who might otherwise have difficulties visiting your practice (because of distance, mobility issues, or any other concerns). Try to promote your telehealth services on your website, and social media – wherever you can – and put a light on the convenience and accessibility they offer. Make sure that your telehealth platform is secure and easy to use, and give your patients a perfect experience. Offering telehealth services will not only attract more patients but will also show that you are committed to providing accessible and flexible care. This will improve your practice’s reputation and popularity.

Analyze Your Online Performance

If you want to improve your online marketing, you should constantly monitor and analyze your performance. For that, you can use different tools like Google Analytics, or any other tool that will help you monitor your website traffic, user actions, and the success of your marketing strategies. This is important because you will know which strategies are working well and which are not so you can change them. Create a list of clear goals for your online marketing – it could be higher website visits, more leads, or better patient engagement. Review your analytics data regularly to see if there are any trends, measure the success of your strategies, and change your strategies when needed. This step can keep you ahead of the competition and make sure you are communicating with potential patients effectively. Also, try to always stay in line with the latest trends and changes in digital marketing to improve your tactics and achieve better results over time.

As you already know (and we already mentioned), presenting yourself well on the Internet is a not-so-secret formula for success. Almost every person will go and Google the practice they think of visiting, so it’s important that you have a perfect online presence that will draw their attention. Create a good website, use local SEO, social media, and email marketing, offer telehealth services, and regularly analyze the data you get from these. These tips will help you create and keep a strong online presence, attract more clients, and improve patient care. Remember, communication is key, so communicating with your clients both online and offline will greatly help you.

UNVEILING THE DYNAMIC LANDSCAPE OF MARKETING IN AFRICA: STRATEGIES FOR SUCCESS

Marketing strategies and campaigns need to be targeted to an audience, and marketers need to know how to target African audiences.

Different maketing stratergies for different audiences in Africa

Africa presents a myriad of cultures, economies, and ambitions, offering a rich tapestry for marketers to explore. In this varied terrain, grasping local intricacies and consumer behaviours is crucial for devising fruitful marketing plans. Here, we explore the essence of marketing within the African context, shedding light on pivotal strategies that can propel success for marketing agencies rooted in Africa.

Brave Commerce: Shifting Into the Intelligent Commerce Era

66% of web traffic comes from social, plus more commerce trends

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MikMak-106

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By Rachel Tipograph & Sarah Hofstetter

 

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Over the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Tipograph as the founder and CEO of consumer analytics firm MikMak, and Sarah as president of ecommerce intelligence firm Profitero.

This episode, recorded on stage at the recent Brave Commerce Live event in New York, features the professional wisdom these two industry leaders bring to their work every day.

Tipograph launched MikMak with the strong belief that the boom in DTC did not signal the end of retail, but instead the need for enterprise brands to connect more directly with their consumers. As many challenger brands have moved into stores, their legacy competitors feel an even greater need to show up where their customers are spending time, and convert them effectively.


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MikMak creates shoppable experiences that put brands in the driver’s seat with consumers. In turn, MikMak provides the data needed for these brands to make smarter marketing decisions. Additionally, this data strengthens brands positioning with the 7,000+ retailers in MikMak’s network.

After a year that included two major acquisitions and several new partnerships, MikMak is better positioned than ever to empower the world’s brands to grow commerce-first, and to succeed in the emerging era of intelligent commerce.


Hofstetter’s Profitero is a leading global commerce acceleration company offering a flexible suite of intelligence-driven solutions for brands to grow profitably. Their integrated digital shelf analytics, shelf-intelligent activation and advisory services empower brands to optimize product availability, discoverability and maximize conversions across 1,200+ retailers in 70 countries.

Profitero has been recognized as the No. 1 Digital Shelf Provider by Digital Commerce Global, deemed a customer favorite on G2, and identified as an integral part of Publicis Groupe’s recognition as a commerce leader in the Forrester Wave.

After introducing their companies, the hosts shift the discussion to the trends they are seeing in commerce and the broader market, including:


● The consumer is more digitally connected than ever before—8 in 10 retail purchases are influenced by digital touchpoints (Profitero).

● 66% of traffic (as measured by MikMak) comes from social, and the majority of that is from Meta.

● Amazon is losing against Walmart when it comes to grocery—50% decline in Amazon grocery traffic in the past 90 days (MikMak).


● There is a clear trend of shrinking basket size (MikMak), but profitability remains a priority with brands reporting a 116% increase in a dedicated focus on pricing and promotions (Profitero).

The market is different. To succeed in the era of intelligent commerce requires brands to beat the market where it is today. You’ve got the information and collaborative partnerships will help you understand what to do with it. Stay tuned for future episodes from Brave Commerce Live featuring the superstars of commerce.



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RACHEL TIPOGRAPH

Nearly one-third of brands launched in 2022 discontinued by 2024

Euromonitor International's new artificial intelligence (AI) powered Passport Innovation platform has found that nearly one-third of brands launched in 2022 were discontinued by the end of 2024.

Source: © LinkedIn  Nearly one-third of brands launched in 2022 were discontinued by the end of 2023, revealed market research company Euromonitor International...Source: © LinkedIn LinkedIn Nearly one-third of brands launched in 2022 were discontinued by the end of 2023, revealed market research company Euromonitor International...

The platform monitors e-commerce data and tracks the product lifecycles of newly launched brands across markets and online retailers to inform decision-making on product innovation.

4000 new brands launched in 2023

In 2023, Euromonitor detected more than 4,000 new brand launches and over 33,000 new sub-brand launches across the 32 global markets, 50 categories and online-retailers on its radar.

From 2021 to 2023, analysts watched more than 11,000 new brands and some 105,000 sub-brands launch on to the global market.

Most new launches were line extensions for brands, with almost 3,000 new sub-brands on average launching each month.

Overall, Euromonitor analysts identified that there is a less than 60% chance new products will survive in the market in the long term.

Source: © 123rf  Apple clinches the top spot as the world’s most valuable brand in Brand Finance's Global 500

Apple the world's most valuable brand says Brand Finance, but no African brands in rankings

17 Jan 2024

The super six

The super six countries of product innovation - the US, Germany, India, France, Brazil, and the UK - contributed to more than 50% of all new brands and sub-brands identified by the platform in 2023.

The US dominated innovation activity in 2023, with 16% of all detected new brands and sub-brands in 2023, followed by Germany with 9%.

With its vast and varied population and significant disposable income, the US stands out as a prime market for testing new products before expanding into others.

It offers attractive opportunities for companies seeking to gauge product viability and consumer interest.

Euromonitor International’s Passport Innovation

Euromonitor International’s Passport Innovation covers drinks including hot, alcoholic, and soft drinks; food and nutrition including packaged food; health and beauty including consumer health, beauty and personal care, and tissues and hygiene; and home products covering home care and pet foods categories

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Why brands must move fast to keep pace with consumer AI adoption

AI is making strides in retail personalisation and marketing content creation, and will continue to be a game-changer alongside expert human judgement

Shutterstock_2309557523.jpg?auto=compress,format&q=60&w=736&h=491Source: Shutterstock

Having demonstrated its ability to secure an MBA from an Ivy League university, pass the US medical licensing exam, and prove its proficiency in law and accountancy, generative AI chatbot ChatGPT is a technological marvel. With such an abundance of (rapidly increasing) intelligence, how can brands harness the power of AI to effectively grow market share?

The evolution of AI is transforming the way consumers engage with brands and media; experiencing individualised news based on viewing history, for example, or receiving personalised content – or even generative imagery – based on what an AI thinks would be most resonant with a specific audience.

Of course, the core principles of marketing haven’t changed, but the way marketers create and execute campaigns has been revolutionised. AI enables brands to understand better (and faster) what creative and messaging will chime with customers, and how to invest budget and buy media more effectively.

Many brands are still in the throes of AI transformation, but as consumers become adept at interacting with AI, their expectations are changing, and brands are faced with a huge opportunity. Here, we take a look at some of the key areas.

Reshaping retail

The vast knowledge of GenAI gives people access to often niche expertise to help them explore their interests. From planning their next holiday to choosing new clothes or attempting a new recipe, GenAI now offers people insight into these passion points, along with personalised instructions and support.

This gives brands a new way to understand their customers, supercharging the way they approach future marketing campaigns, product development and pricing strategies. It also offers a glimpse towards the future of commerce.

People can already ask platforms like ChatGPT to recommend brands and shortlist products, but it won’t be long before these platforms can also make purchases on our behalf.

GenAI is about to make shopping faster and more seamless than ever before. This raises the question of how established brands, as well as newcomers, can position themselves to stay ahead, leveraging AI to secure their future in the new world of GenAI-based retail.

Next-gen content creation

While AI is supercharging how consumers access and interact with information to make purchase decisions, it is also revolutionising how brands validate their creative approach to better engage people, as well as to direct budget more confidently. Such foresight is a powerful tool.

Arguably the most mature application of GenAI within media and marketing is the creation of unique content, from imagery and video to audio, based on keywords or interest. This enables brands to test assets at speed, proving particularly valuable for retail and performance marketing teams. Being able to test, and prove, a hypothesis without needing to invest considerable time, budget and resources is groundbreaking.

GenAI can also empower brands to scale up campaigns and create localised content quickly and affordably, meaning global brands can truly resonate with local markets. Where media teams used to have to make do with the creative they were given, they are now empowered to make adjustments that will significantly improve the outcomes of the campaign. This means media data and insight are fuelling asset optimisation, ensuring that media and creative work as one, rather than existing as two isolated divisions.

A great example of this was when our AI platform Marcel created an ad for French mobile network Orange, partner of the French Football Federation (FFF), using AI technology to showcase the brilliant skills of female football players, combat bias and promote the 2023 Women’s World Cup. The ad begins by highlighting the wondrous skills of French football stars Kylian Mbappé and Antoine Griezmann, before revealing that the skills are actually performed by players in the women’s French team. Whilst this was a creative output using AI technology, we’re seeing equally profound ways that GenAI can impact media campaigns and campaign assets.

As part of our annual Christmas ‘wishes’ to our Publicis Groupe employees, we also harnessed the power of AI to send out 100,000 personalised ‘thank you’ films to employees, to showcase the practical applications and inform future campaigns for our own clients.

The human factor

Contrary to any concerns, AI assets aren’t reducing the role of creative teams. Instead, the technology is empowering people, allowing them to test and prove creative direction. Traditionally laborious manual tasks such as reporting and measurement are also being transformed.

Through automation, marketers can ingest campaign data at speed, enabling AI to pull insights from it, creating more time to dedicate to strategy and understanding, thereby adding real brand value. In turn, AI allows greater confidence when setting goals and investing marketing budget, by crunching data to predict outcomes and give more certainty to decision making.

While data quality is essential to optimising AI, people remain vital for its potential to be fulfilled. There are market changes and cultural dynamics that an AI simply cannot anticipate, which is where brilliant media experts come in and make the difference between winning and losing market share.

Branding and Africa has been influenced by digital marketing and e-commerce:

  1. Brand Visibility and Awareness: Digital marketing has significantly enhanced brand visibility and awareness in Africa. Through various online channels such as social media, search engines, and display advertising, brands can reach a broader audience and establish their presence in the market. E-commerce platforms provide additional opportunities for brands to showcase their products and services, further increasing brand exposure.
  2. Brand Storytelling: Digital marketing allows brands in Africa to tell their story effectively and connect with their target audience on a deeper level. Through compelling content, such as blog posts, videos, and social media posts, brands can communicate their values, mission, and unique selling propositions, fostering emotional connections with customers and building brand loyalty.
  3. Brand Differentiation: In a competitive marketplace, digital marketing helps brands differentiate themselves from competitors by highlighting their unique features, benefits, and value propositions. Through strategic positioning, messaging, and visual branding elements, brands can stand out and carve a distinct identity in the minds of consumers.
  4. Brand Consistency Across Channels: Digital marketing enables brands to maintain consistency across various online channels, ensuring a cohesive brand experience for customers. From website design and social media profiles to email newsletters and online advertisements, brands can reinforce their brand identity, messaging, and visual aesthetics, strengthening brand recognition and recall.
  5. Brand Reputation Management: Digital marketing plays a crucial role in managing brand reputation and perception in Africa. Brands can monitor online conversations, reviews, and feedback from customers, addressing any issues or concerns promptly and transparently. By maintaining a positive online reputation, brands can build trust and credibility among consumers, enhancing brand image and reputation.
  6. Brand Engagement and Interaction: Digital marketing facilitates meaningful engagement and interaction between brands and customers in Africa. Social media platforms, in particular, offer opportunities for brands to engage with their audience through likes, comments, shares, and direct messages. By actively participating in online conversations and providing valuable content and support, brands can foster community engagement and advocacy.
  7. Brand Loyalty and Advocacy: Through digital marketing initiatives such as loyalty programs, email marketing campaigns, and influencer partnerships, brands can cultivate loyalty and advocacy among customers in Africa. By rewarding repeat purchases, soliciting feedback, and incentivizing referrals, brands can turn satisfied customers into brand ambassadors, driving word-of-mouth marketing and organic growth.
  8. Brand Growth and Expansion: Digital marketing and e-commerce enable brands in Africa to expand their reach and grow their business beyond local markets. By leveraging online channels and platforms, brands can tap into new customer segments, explore international markets, and scale their operations more efficiently, driving brand growth and expansion in the digital age.

In summary, digital marketing has revolutionized branding in Africa by offering new opportunities for brand visibility, storytelling, differentiation, consistency, reputation management, engagement, loyalty, and growth. By embracing digital marketing strategies and leveraging e-commerce platforms, brands can effectively navigate the evolving digital landscape and build strong, resilient brands that resonate with consumers across the continent.