Navigating the Tech startup competitive landscape in Botswana.

Hi, I wanted to share my thoughts about the competitive landscape for tech startups in Botswana. One thing you'll always hear whenever you're selling your product is how it differs from product X. Yes, competition is inevitable. It's difficult to deal with competitors, especially when you have a limited budget and resources. Most of them are well-established and have bigger budgets than you do, and heck, they even have more salespeople than you. So, how do you differentiate yourself in such an environment? How do you become the David and beat Goliath?

Understanding the needs of your target market is key. By building a product that truly serves those needs, you can differentiate yourself from the competition. Don't get caught up in building fancy tech that nobody wants to use. Instead, talk to people, find out what they need, and build something they'll love.

The key to success is to make sure that your product's user experience, features, and value proposition are satisfying an underserved need of your target customer. This doesn't have to cost you an arm and a leg. Just get out of your laptop and start talking to customers, get immersed in their world. Observe them as they do their daily tasks, learn their behaviours and empathize with them. By doing so, you will have better insights than most of your competitors.

Don't make the same mistake that many tech founders do and build solutions that never sell. Focus on your customers, build something they need, and you'll be well on your way to success. To better attain product-market fit in this fast-growing industry we must adopt lean methodologies and make sure the user experience, feature set and value proposition adequately serve the underserved needs of your target market.