Another challenge that policymakers are grappling with is how to generate more jobs for Africa’s burgeoning youth demographic in an increasingly competitive global environment. From sustainability focused startups to MSMEs and family-owned businesses, African entrepreneurs have taken on the myriad challenges facing the continent to build a more sustainable and economically prosperous future. Thus, Chapter 3 is dedicated to the entrepreneurs and small businesses that are responsible for most job creation on the continent, and the supportive policies needed to foster these ventures and to sustain the high-growth potential of African entrepreneurship.