This comprehensive, accessible guide helps entrepreneurs in Kenya navigate the complex investment landscape. It provides detailed information on various funding mechanisms including grants, seed funds, angel investment, venture capital, and debt financing. The guide breaks down investor expectations and requirements in an easily accessible format, featuring profiles of over 30 financing partners active in Kenya. It offers practical support such as:

• Clear explanations of different funding instruments and their advantages/disadvantages
• Detailed overviews of investor types and their typical funding amounts
• Guidance on when to fundraise and what to include in pitch decks
• Tips on valuation and negotiating with investors